General Motors introduces ‘Marketplace’
More and more companies such as Starbucks and McDonalds are offering to advance order products through their Apps. With the introduction of Apple CarPlay, AndroidAuto, MirrorLink and projection making it even easier to integrate smartphones with vehicles it is not surprising this has come.
Order coffee from your car
The Marketplace app in General Motors vehicles (Chevrolet, GMC, Buick, and Cadillac’s) will mean that you can order and pay for items such as coffee and food ahead of time. Dinner and/or hotel reservations, find the nearest gas station with cheapest prices and more all whilst driving. GM said in their press release that the touchscreen system adheres to strict ‘industry distracted driving guidelines’. They go on to say that the system is designed for minimal manual interactions.
Photo: GM Media
When and what vehicles?
Rolling out in the next 12-18 months, General Motors said a separate data plan will not be required. The marketplace app will be added to existing 2017-2018 model year GMC, Chevrolet, Buick and Cadillac vehicles (with compatible infotainment systems). A ‘Shop’ section will be added offering General Motors specific offers such as maintenance coupons. They also say accessory deals will be included along with the ability to purchase Wi-Fi data.
Which brands?
So far, these are the brands accessible through the Marketplace app, however as time goes on, there will likely be more;
- GM
- Starbucks
- Dunkin’ Donuts
- Wingstop
- TGI Fridays
- Shell
- ExxonMobile
- Priceline.com
- Parkopedia
- Applebee’s
- IHOP
- Delivery.com
As well being able to get directions to gas stations, Shell will be offering the ability to pay for gas via the infotainment system.
Here’s the video General Motors posted in the press release:
What are your thoughts on the Marketplace feature?
What are your thoughts on this feature? It seems most of those businesses aren’t in Wyoming yet, but would you use them when traveling? For the business that is here, would you use this feature? Perhaps to order a coffee as you leave the house in the morning, skip the wait and save time? Are there other services you’d like to see included?
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