Pink Jeep Wrangler Color is Called Tuscadero

Jeep (and their sister companies Dodge, and RAM for that matter) are known for their bold, bright colors, some of which have become iconic, so a Pink Jeep Wrangler isn’t too much of a surprise.

Tuscadero is the official name of the new color, which Jeep describes as, “a deep and intense chromatic magenta.”

Jeep didn’t mention where the name comes from. Perhaps it comes from “Pinky” Tuscadero, Fonzie’s girlfriend and demolitions derby driver from Happy Days, maybe?

Note that the pink Jeep color is only available for a limited time (until November 2021). Tuscadero is a $395 option that can be added to any Jeep Wrangler order starting today. That includes all 2-door, and 4-door models in the following trims; Sport, Willys Sport, Sport S, Islander, Willys, Freedom, Sport Altitude, Sahara, Rubicon, High Altitude, Rubicon 392, and the 4xe.

Although the color option isn’t showing on Jeeps’ website yet, your Jeep dealer can build and order the Wrangler with Tuscadero exterior paint for you.

An iconic outdoor adventure vehicle steeped in off-road history, a 2021 Jeep Wrangler Unlimited Sport 4×4 starts at $34,065 MSRP. Adding the Tuscadero pink paint color brings that to $34,460 MSRP as a starting price.

What do you think of this color? Let us know in the comments below.

Lauren has been working in the automotive industry both in the U.K and in the U.S. for over 10 years. She has driven hundreds of vehicles, not only new cars but beaters without heaters, fast cars on fire, slow cars in snow, off-road trucks in the mucks, and old pickups with pups. She’s driven heaps of Jeeps, miles in muscle and once took her gran in a car from Japan. Lauren is a member of the Rocky Mountain Automotive Press Association.

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